Friday, 24 January 2014


Yahoo has acquired mobilef-marketing company Sparq.
This is just one of several small startups Yahoo hasbgotten its hands on in the past few months.

What is Sparq company all about?

Sparq lets users switch between apps on their smartphones and could be enticing to marketers because it is said to drive people's app usage.

What's the possible benefit of the collaboration?

Having Sparq integrated into
Yahoo could help Yahoo boost and monetize its mobile audience.
"We are uber passionate about mobile -- we've been striving to build the best mobile platform possible, and are excited to continue upon that goal with Yahoo,"
Sparq founder and CEO Jesse Chor said in a statement.
"Words cannot describe how
ecstatic we are to be joining such an amazing team with such an inspiring mission. We see endless opportunity ahead."

Though the financial terms of the Sparq deal were not disclosed. Sparq said it will be stopping its current service and contacting customers with further details.

If you find this post useful, kindly share it with your friends on your Facebook, Twitter and  Google+.
Thank you...

No comments:

Post a Comment

Related stories

Related Posts Plugin for WordPress, Blogger...