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Monday 17 March 2014

TWITTER READY TO FEATURE PROMOTED ACCOUNTS ON THE DESKSTOP

Twitter will soon add another
feature to its Timeline on the
desktop to generate revenue:
Promoted Accounts, with the option for people to follow them directly with a button embedded in the Tweet.

Though I've already started seeing it on my timeline.

Promoted Accounts already appear officially in three different places:
in the margin of the Timeline on desktop, in users’ Timelines when accessed on mobile devices, and
(most recently) in search results.

These three, along with Promoted Tweets and Promoted Trends, helped Twitter generate $595 million in advertising revenue in
2013.

Adding Promoted Accounts to the Timeline on desktop, however, is new. It appears that it’s being tested with some advertisers now and will soon be rolled out to all of them, according to a source.

Have you been seeing the twitter promoted account on your timeline too?

Source: TechCrunch

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