Amazon's connection with
Facebook is about to go from
"it's complicated" to "in a
relationship." In a bid to make
its listings more social, the
online retail giant has begun
contacting customers to notify
them that it will soon start
showing product reviews and
"wishes" from their Facebook
friends. If you're browsing
Amazon's Chromecast listing, for
example, the company will let
you know if any of your
Facebook connections have
either reviewed the $35
streaming dongle or are not-so-
secretly indicating for someone
to buy it for them. It's not the
first time the retailer has leant
on Facebook's Social Graph:
earlier this year it launched
Birthday Gift to help you buy
your Facebook friends
something nice and let others
contribute. Amazon's new
feature lets you opt-in on its
Social Settings page, and will
only display your Wish List
items if you decide.
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